"Marketing Guide To Grow Your Business"
Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings. This episode will go over how to get started building your niche marketing, including buying personas and ideal customer avatars. Just press play below. And don't forget to download your Ideal Customer Avatar example and template.
DOWNLOAD YOUR IDEAL CUSTOMER AVATAR WORKSHEEETBullet summary:
How to use niche marketing to grow your business
So, first of all, when you look the pronunciation you are not wrong or right if you say nitch or neesh. I want to get that out of the way.
The word is originally from the French language so it’s pronounced niche. But then it’s been changed for Canadian English and American English to nitch. I’m from Germany, so I will call it a neesh. Cool?
Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings.
A niche market could stand apart from others because of:
There are a number of benefits to targeting a niche market, including:
Identify your strengths and interests
Do industry research
Get to know your ideal customer avatar
Make a wish list
Choose, test, adjust, repeat
Then once you have customers, you can split them up into buying personas.
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