Marketing Podcast

"Marketing Guide To Grow Your Business"

#6 The truth about the mindset of a successful entrepreneur

This episode is for my entrepreneurs, solopreneurs and small business owners. This episode is about what’s in between your ears… your mindset!

Mindset is one of the most important parts of any entrepreneur’s journey.

Here are some tips to strengthen your entrepreneurial mindset. 



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Marketing Podcast 6. The truth about the mindset of a successful entrepreneur

Welcome back my friends to the marketing guide to grow your business podcast. I’m your host, Andrea Palten.


This episode is for my entrepreneurs, solopreneurs and small business owners. This episode is about what’s in between your ears… your mindset!


Mindset is one of the most important parts of any entrepreneur’s journey.


Even though most of my podcast episodes are about marketing education, this one goes a bit deeper into the soul of the entrepreneur. We are doing something a little different today.


Listen, the ups and downs of entrepreneurship are true. One day you think you are conquering the world because everything is going right. The next day it all blows up in your face and you are wondering if you weren’t meant to be a business owner after all. Sometimes these polarizing feelings and thoughts happen multiple times in a day! Heck, sometimes even hourly.


We’ve all been there and let me be the first to extend my hand to you, and pull you off the ground and tell you that what you are feeling is normal. I have ups and downs still but I just learned how to handle them. I know it’s my mind freaking out a bit and I tell my mind that I honor the feelings but lets move on and keep kicking some butt. Even on the bad days!


Entrepreneurs aren’t born, they are driven to own their own business. Something happened in their lives that they decided, I want to and can do this on my own.


Some of us have such a drive that we’ll do anything and everything to make it happens. Others, like me, might need more convincing when the going gets tough.


Most would-be entrepreneurs usually give up right at the beginning stages. They turn back at the first signs of struggle and they convince themselves that they don’t have what it takes to a be business owner.


Then there are the entrepreneurs that have done this for a while. They are fine until they get into a deep hole and then they also struggle and sometimes give up.


For those of you that struggle when there is failure or doubt, here are some things you can do to master your inner entrepreneur game and strengthen your mindset.


The first thing you should strengthen is your ability to make decisions. You need to be able to read the data and the metrics and make decisions based on true facts. You need to be able to pivot when the metrics show you that you should.


Indecision is one of the greatest causes of business failure. With time and practice you can strengthen your decision-making skills. Start with easy stuff, when your waiter asks you if you want soup or salad, don’t waste time answering, immediately answer with a strong voice and confidence. Keep doing this all day long with little things and your confidence will built that you can do it with the big things in life and work.


Another entrepreneurial mindset skill is Accountability. Everything ends and starts with you. Don’t blame others, don’t blame things, don’t blame processes, don’t blame channels you market on. YOU are the owner of all these things. Everything starts and ends with you. You hired that bad employee, you chose that channel to advertise on, you bought that software. You get the picture, know that you are accountable for all of it. As entrepreneurs we need to learn not to make excuses. Instead look at the mishap, know we are responsible for it and then immediately get into fix it mode. Just fix it and move on.


As a business owner you will have failures, so you have to get used to them and strengthen your Resilience muscle. Let me tell you, this was the hardest thing for me. I used to not do well with failure. But I learned that taking wrong turns and making mistakes is something that happens to everyone. Get used to it and know it’s ok! So keep your eyes on the ball my friend and push ahead no matter what.


Of course another entrepreneurial mindset we all must have is confidence. We need to believe in ourselves and our business. And sometimes with confidence we need to fake it until we make it. If you are about to give a speech and you are terrified, put on a big smile, stand straight and go out there and fake it until the confidence keeps building and building. And remember, this also takes practice. The more you do something, the better you will become at it.


The last entrepreneurial mindset skill I want to talk to you about today, is coachability. I don’t care how much you know or how successful you are, we can all learn and continue to grow. Being humble in this aspect is vital because that’s what allows you to grow and learn from others. I am doing fine by myself right now but I know there’s so much more I can learn so I joined a mastermind group that starts today actually. I’m super excited and I’m keeping myself open. Even though I’ve been a marketer for two decades and think I know it all - hahaha, if this coaching group teaches me marketing, I will listen and stay open and humble and try to learn. Because lets face it, we can’t know it all.


Now go out there and practice these entrepreneurial mindset skills. Practice decision making, practice being accountable for everything you do, practice confidence, and practice humility by being open to coaching and learning.


Wishing you the best of luck with it all. You’ve got this my friend.


Talk to you next time,




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