Hi, I'm

Andrea Palten

My Journey

I am a Marketing Expert from Germany living in Colorado since 1995.

After a very short stint in Journalism following my graduation from CU Boulder, I fell in love with marketing because the CEO of GoGaGa (an online radio station) took a chance on me. With no experience, he hired me and threw me in the deep end of digital marketing ... and I was hooked!

20 years later, working myself up from a Marketing Coordinator to a Marketing Executive, I still love digital marketing and am an expert in:

Growth Marketing

I still like the word "hacker" so I'm using it here. I consider myself a growth hacker and excel in figuring out marketing strategies for ultimate growth. From relationship marketing to lead generation to inbound and outbound marketing (and everything in between).

463%

Increased sales qualified leads by 463% at a B2B organization

$18 CPL

The cost-effective campaigns I spearheaded at a SaaS improved cost-per-lead from $50 CPL to $18 CPL

120%

For a B2C company I maximized strategies that propelled sales by 120% in the first six months

2,756%

For a non-profit organization I increased the number of email donations by 2,756% and website donations by 284%

Check out my work experience below to learn a little more about me and see how I can help bring your organization to the next level. 

Let's Chat!

Work Experience

Talking Talent

Vice President of Growth Marketing (2021 to Present)

Led marketing and growth efforts for a business consulting and coaching company by creating a successful Go-To-Marketing strategy for account based marketing, lead generation, events, and sales. 

Analyzed economic conditions and crafted campaign plans, social media and digital marketing initiatives, and list building strategies to advance client engagement and growth goals. Partnered with global departments to optimize marketing and sales programs for increased consumer awareness and sales volume. Clients include Siemens, GSK, Coca-Cola and other Fortune 500 companies.   

Selected Contributions:

  • Increased sales qualified leads by 463%. 
  • Improved email marketing campaigns for better conversions.
  • Launched and hosted an international podcast for HR & DEI industry leaders.

Dexter Creative | Part-time & Contract

Chief Marketing Officer & Marketing Consultant (2011 to 2021) 

Devise sustainable business plans, client acquisition strategies, and targeted marketing campaigns to expand corporate reach and revenue streams for marketing consulting and education company.

Launched marketing department and operating policies, coached cross-functional creative teams, and conceptualized strategies that promoted corporate services within target markets. Spearhead corporate operations for start-up marketing organization by overseeing business functions, client development strategies, financial management functions, and long-term plans to foster sustainable organizational growth. Partner with clients and business owners (B2C & B2B) to develop growth marketing plans. Mentor marketing professionals in digital and traditional strategies, social media management, SEO functions, and creative techniques to advance marketing effectiveness.     

Selected Contributions:

  • Marketing strategic consulting for Inbenta, a $60M Artificial  Intelligence SaaS company (B2B), and increased their followers, leads, and sales. Clients like Amtrak, Open Table, Hewlett Packard, and more.  
  • Provided marketing strategies for multiple in-house agencies including Effective, an Ogilvy company. Partnered with Fortune 500 clients including Boeing, AT&T, American Express, and Hunter Douglas to create transformational digital strategies and products that accomplished individual client goals.
  • Advanced digital Return on Investment (ROI) by transforming advertising, PPC, SEO and social media functions; and automating marketing functions for Trelora, a start-up client in real estate industry (B2C). 
  • Designed and taught marketing courses for Colorado Free University, which educated students about targeted marketing topics and industry best practices. Served as part-time Digital Marketing instructor at General Assembly to facilitate comprehensive instruction in digital marketing strategies for organizations.

Big Chill

Head of Marketing & Operations (2016 to 2018) 

Directed comprehensive marketing and operations roadmaps for e-commerce retailer (B2C) by overseeing cross-functional teams in conceptualizing and executing strategic initiatives that bolster market share and revenue growth.

Championed brand development initiatives by ideating strategy and executing targeted campaigns that increased consumer awareness within target market. Created marketing, e-commerce, creative services, public relations, and website development plans to optimize brand related materials, develop revenue channels, and align promotional campaigns with corporate vision. Led cross-functional teams in daily operations with focus on promoting operational efficiency, driving revenue growth, and providing exceptional services to clients.  

Selected Contributions:

  • Established internal processes and Standard Operating Procedures, implemented technically advanced programs, restructured fulfillment processes, and launched new CRM system to optimize corporate functionality.
  • Formulated and launched ecommerce strategy with fulfillment by Amazon, which catalyzed brand awareness, customer engagement, and distribution channel efficiency. 
  • Galvanized online sales growth through innovative strategies, which realized 120% increase in six months and 22% overall sales increase within first year of operations.

Mercy Housing

Director of Marketing & Communications (2014 to 2015) 

Built corporate marketing department by recruiting and coaching top talent in digital marketing, social media, public relations, events management, and creative design to drive corporate expansion for housing developer, preservation, and management.

Created innovative marketing strategy, crafted business development plans, and implemented internal processes that enhanced efficiency, creativity, team productivity, and ability to increase brand awareness for the corporate side and drove growth for the non-profit side of the organization.  

Selected Contributions:

  • Identified and established tactical growth strategy that increased leads and doubled total qualified leads within six months. 
  • Increased brand awareness by identifying and creating innovative content development, influencer marketing, email marketing, web strategy, PR, and overall strategy direction.

Enfocus Solutions, Inc.

Vice President of Marketing & Affiliations (2011 to 2014) 

Created Go-To-Marketing strategy through market research, product marketing, and hiring talent to create brand awareness and drive sales qualified leads for this start-up SaaS (B2B). 

Created thought leadership strategy by running monthly webinars and creating educational lead generating content.  Successfully positioning Enfocus Solutions as industry leader.

Selected Contributions:

  • Maximized strategies that propelled sales leads by 24% and monthly increase of website traffic by 34% within the first year.
  • The cost-effective campaigns I spearheaded improved cost-per-lead from $50 CPL to $18 CPL.
  • Increased brand awareness by identifying and creating innovative content development, influencer marketing, email marketing, web strategy, PR, and overall strategy direction.

Additional Experience

Director of Interactive Media American Humane Association  (B2C)

Director of Marketing Archstone-Smith (B2B & B2C)

Marketing Manager Hach (B2B & B2C)

eCommerce Marketing Manager Transamerica (B2B)

Education and Credentials

Bachelor of Science in Journalism    University of Colorado at Boulder 

Certificate in Marketing Strategy    Cornell University, Amuel Curtis Johnson Graduate School of Management

Certifications: HTML, JavaScript, Photoshop, Power Point, MS Project, FrontPage 

Professional Affiliations: Pavilion - Member; Toastmasters International - Member, Public Speaker, Meeting Organizer

Tools: In-depth knowledge of various CRM, email, research, and marketing automation tools - including Salesforce, Hubspot, DotDigtial, Google (Analytics, Ads, Trends, Search Console, Keyword Planner), Mailchimp, Emma, AdEspresso, HootSuite, WordPress, SEMRush, Moz SEO, AdRoll, AWeber, Kajabi, Vimeo, YouTube, SurveyMonkey, Slack, Trello, Asana, Constant Contact,  and many more

Languages: German (Fluent), Spanish (Beginner)

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