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Important Facebook Advertising Metrics You Need to Keep in Mind (& benchmark metrics)

marketing Aug 18, 2019

We know that click-throughs, clicks, and pay-per-click are super important Facebook ads metrics we need to pay attention to. But there are others that you should also keep an eye on:

Frequency:

This metric shows you how frequent an ad is served up to your audience (the average number of times a...

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Tool suggestion: Video Transcription Service

marketing Aug 11, 2019

It's always good to have subtitles on your videos when you post them online. A lot of people scroll through with the sound OFF and they read the subtitles instead. 

If you do a lot of video work, I recommend paying for a transcription service. I like to use Rev. Here's the link:

...

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The elusive sales funnel

marketing Jul 16, 2019

What are sales funnels? What do they look like? What is an example of a few?

I get these questions often from my students and followers, so I put together this video for you that explains it all: 

Want to join me on my free webinar, Building Blocks of Digital marketing? You can reserve your...

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Anatomy of a Landing Page

marketing Jul 15, 2019

In this video I explain what landing pages are, where they sit on your website, why they are so important, and what they should look like:

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How to write empowering copy

Interview with Brand Strategist, Melinda Martin. She will cover the 5 common copy-writing mistakes a lot of us entrepreneurs make and how to fix those mistakes ... and so much more.

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How to create a PDF file in Canva

I love me some Canva!

I used to create my PDF files for my ebooks, eguides, downloadable check-lists, etc... on Adobe but a. Adobe is too expensive and b. Canva is much easier.

Here's a demonstration on how you can create a downloadable PDF in Canva:

 

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Alternative Job Boards

career coaching Jun 26, 2019

 

AllRetailJobs.com

The #1 job board for the Retail Industry.

https://www.allretailjobs.com/

Artconnect

A job board for artists and creative people.

https://www.artconnect.com/opportunities?opportunity_type=jobhttps://www.artconnect.com/opportunities?opportunity_type=job

Authentic Jobs

Job...

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Sample follow up email after a job interview

career coaching Jun 25, 2019

Awesome job for getting that interview!

Now write the follow up email right away. Don't wait a day. Remember, the early bird catches the worm. Write about 1-3 hours after you have left the job interview.

Here's a sample of what you can write (the more you personalize it, the better):

Hello ...

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Power words to use in interviews and on your resume (and words to stay away from)

career coaching Jun 12, 2019

Using powerful words during your interview can make or break your interview. 

Just listen to these two answers:

  1. I helped brainstorm ideas for the marketing campaign.
  2. I generated ideas that were used in a successful marketing campaign.

The first one sounds passive and it can look as...

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How to add your Instagram Post to your Instagram Stories

marketing Jun 03, 2019

You've probably seen this on Instagram Stories. There's a photo of a post and the owner says something like "click on this photo to see today's post".

What they are doing is training their viewers to interact with their posts and not just their stories. It's a great social media marketing...

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