Marketing & Business Blog

Here's a view of one of my courses in Kajabi. In this video I'll tell you a bit about how to get started creating an online course and will show you around one of mine. 

Want to join the Kajabi family? Check out think link. This is the package I bought. I learned tons!!!

Well this was fun! :) Thanks Mike for the interview.

Mike and I chatted about marketing and some key things all new business owners need to know. Check it out:

https://businessinnovatorsradio.com/mike-saunders-interviews-andrea-palten-digital-marketing-coach/

Mike Saunders is the host of the Influential Entrepreneurs podcast. 

If you have an email list, you want to grow that list. The best way to do this is by offering "lead magnets".

This freebie, a lead magnet, is a way to get website traffic to land on a page and download something they want. This could be an eBook, checklist, to do list, a guide, a cheatsheet, a swipe file, a white paper or any type of downloadable PDF.  When they download the lead magnet, they give you their email address and therefore become a lead. 

Creating a lead magnet doesn't have to be as difficult as most people think. As a business owner you are a busy, so this blog post will show you helpful tools that you can use to quickly create a downloadable PDF. And these are mostly for free!!

FOR DESIGN:

• Easil: https://about.easil.com/
• Canva: https://www.canva.com/

FUN FONTS:

• DaFont: https://www.dafont.com/

TO CREATE A SLIDE DECK:

• Note & Point: http://noteandpoint.com/

TO USE SCREENSHOTS IN YOUR PDF:

• Awesome...

Search Engine Optimization (SEO) is important for your business.

The more you optimize your website for search, the higher you will rank on engines like Google and Bing.

Check out this video training that shows you how to update your title tags, meta description, header tags, and alt tags.

And if this above sentence was "Greek" to you, then check out the video anyways, I explain what each one of those phrases means.

If you need content ideas, for your blog or for your podcast, check out Hubspot's blog idea generator.

https://www.hubspot.com/blog-topic-generator

Test it out! Let me know what you think!

As marketers and business owners, we are constantly trying to get eyes on our content. It's a struggle! But totally doable. Check out my content marketing training for more info.

But what I want to talk to you about today is to get Google's eyes on your content!

Organic search is a steadfast channel to get eyes on all your wonderful content (both Google's eyes and the eyes of your target audience).

Do what Google wants

Google wants to deliver the right content to the right searcher. So if your content shows up in a google search and the visitor clicks on it, goes to your site and immediately leaves, Google knows this and will not be happy with you. What happens?  Your website drops in ranking....

In 2019, Google stresses the following components:

• Expertise
• Authority
• Trustworthiness

How to establish expertise

Create a very thorough section about your targeted topic on your site. For example, if you provide content marketing for your clients, then have a page or an entire...

We know that click-throughs, clicks, and pay-per-click are super important Facebook ads metrics we need to pay attention to. But there are others that you should also keep an eye on:

Frequency:

This metric shows you how frequent an ad is served up to your audience (the average number of times a person saw your ad). If this number becomes too high, people won't click and your ad cost will go up. You want to keep this number under 4. If you are at 4 or over, it's time to change out your ad.

Quality Ranking:

How your Ad's quality compares to ads from your competitors. 

Engagement Rate Ranking:

How your Ad's engagement rate compares to ads from your competitors. 

Impressions:

The number of times your ad has shown.

BENCHMARKS METRICS FOR FACEBOOK ADS:

Here are some benchmarks you can look at. But remember, every industry and every niche is different. So these benchmarks are the average for most industries. Try to find the benchmarks for your industry as well.

CPL...

It's always good to have subtitles on your videos when you post them online. A lot of people scroll through with the sound OFF and they read the subtitles instead. 

If you do a lot of video work, I recommend paying for a transcription service. I like to use Rev. Here's the link:

https://www.rev.com/

You can convert audio or video to text, you can create captions, and you can even get foreign subtitles.  

What are sales funnels? What do they look like? What is an example of a few?

I get these questions often from my students and followers, so I put together this video for you that explains it all: 

Want to join me on my free webinar, Building Blocks of Digital marketing? You can reserve your seat here.

In this video I explain what landing pages are, where they sit on your website, why they are so important, and what they should look like: