If you have an email list, you want to grow that list. The best way to do this is by offering "lead magnets".
This freebie, a lead magnet, is a way to get website traffic to land on a page and download something they want. This could be an eBook, checklist, to do list, a guide, a cheatsheet,...
Search Engine Optimization (SEO) is important for your business.
The more you optimize your website for search, the higher you will rank on engines like Google and Bing.
Check out this video training that shows you how to update your title tags, meta description, header tags, and alt tags.
As marketers and business owners, we are constantly trying to get eyes on our content. It's a struggle! But totally doable. Check out my content marketing training for more info.
Organic search is a steadfast...
We know that click-throughs, clicks, and pay-per-click are super important Facebook ads metrics we need to pay attention to. But there are others that you should also keep an eye on:
This metric shows you how frequent an ad is served up to your audience (the average number of times a...
It's always good to have subtitles on your videos when you post them online. A lot of people scroll through with the sound OFF and they read the subtitles instead.
If you do a lot of video work, I recommend paying for a transcription service. I like to use Rev. Here's the link:
What are sales funnels? What do they look like? What is an example of a few?
I get these questions often from my students and followers, so I put together this video for you that explains it all:
Want to join me on my free webinar, Building Blocks of Digital marketing? You can reserve your...
I love me some Canva!
I used to create my PDF files for my ebooks, eguides, downloadable check-lists, etc... on Adobe but a. Adobe is too expensive and b. Canva is much easier.
Here's a demonstration on how you can create a downloadable PDF in Canva: