If you have an email list, you want to grow that list. The best way to do this is by offering "lead magnets".
This freebie, a lead magnet, is a way to get website traffic to land on a page and download something they want. This could be an eBook, checklist, to do list, a guide, a cheatsheet, a swipe file, a white paper or any type of downloadable PDF. When they download the lead magnet, they give you their email address and therefore become a lead.
Creating a lead magnet doesn't have to be as difficult as most people think. As a business owner you are a busy, so this blog post will show you helpful tools that you can use to quickly create a downloadable PDF. And these are mostly for free!!
I do everything for my lead magnets in one tool, and that's Canva. It's my personal favorite.