Grow your professional toolkit with DIGITAL MARKETING FUNDAMENTALS
Build Your Marketing Skills
DIGITAL MARKETING FUNDAMENTALS is a 10-module fun learning program that will help you master techniques in branding, website, social media, email marketing, advertising, and much more.
After completing this program, you'll be able to:
- Set up your marketing campaigns from start to finish!
- Apply digital marketing skills like sales funnels, Search-Engine-Optimization, Facebook Advertising and much more ... immediately.
- Get more clients & make more sales now!
Super-charge your marketing know-how today!
"Not only did I learn strategy, but most importantly how to apply it to what I am doing ... in a few weeks I learned what my friends learned in their entire marketing degrees."
Amy Warner,
Social Media Consultant
What you're getting in the complete Digital Marketing Foundations 10-week course:
- 24/7 lifetime access (including all the future updates)
- Step-by-step training. Nothing is left out!
- 45 unique marketing lessons.
Program Syllabus:
Module 1.1: Landscape of marketing (paid, owned, earned media)
Module 1.2: Ideal Customer Avatar (ICA)
Module 1.3: Empathy Map
Module 1.4: Buying Personas
Module 2.1: Framework explanation
Module 2.2: SMART Goals
Module 2.3: Business Model Canvas
Module 3.1: SWOT & Differentiators
Module 3.2: Mission statement & value proposition
Module 3.3: Elevator Pitch
Module 4.1: Main pages needed
Module 4.2: Sitemap, Legal pages
Module 4.3: Ladning pages (CTA, conversions)
Module 4.4: Check your site - website speed & mobile friendly
Module 4.5: A/B testing
Module 5.1: KPI
Module 5.2: Google Analytics
Module 6.1: Strangers to promoters
Module 6.2: TOFU (Funnel)
Module 7.1: High intent marketing channel
Module 7.2: What do crawlers do
Module 7.3: Title tag, URL, Meta Description, Snippets, Scream Frog
Module 7.4: Keywords (short-tail, long-tail)
Module 7.5: Google rank factors
Module 7.6: VAVA
Module 8.1: Facebook organic
Module 8.2: Facebook advertising
Module 8.3: Instagram (organic & stories)
Module 8.4: Influencer Marketing
Module 9.1: Customer journey (from awareness to advocacy)
Module 9.2: Google Trends
Module 9.3: Pillar pages
Module 9.4: Editorial calendar
Module 10.1: Welcome series
Module 10.2: Newsletter
Module 10.3: Stand-alone emails
Module 10.4: Surveying
"Andrea encourages students to take big risks that reap really big rewards!"
John Garry,
Marketing Coordinator
"Andrea is a digital marketing beast! She showed me a lot of different strategies & methods I can implement in my business. She helped me increase leads & sales."
Marquece Cunningham,
Agency Owner
"Her long and extensive marketing experience allows her to break down the different tactics so you can comprehend and understand how it all works ... take what you learned and put it to use that night!"
Juliet Hulse,
Manager
Andrea Stevenson (Marketing Manager): "I was looking for a hands-on learning experience and Andrea delivered! She has a wealth of digital marketing knowledge and the depth of real-world experiences she brought to the classroom really helped put the subject matter into perspective. I walked away from those 10 weeks feeling more confident in my digital marketing abilities. She was an amazing teacher, who truly cared about her students."
Laurence Mitchell (Getting started in Marketing): "I highly recommend Andrea as a teacher. She explained things clearly, and was informative, helpful, and very approachable."
Reshma Shrestha (Career switch to Marketing): "Learning ALL about what Digital Marketing has to offer is definitely not easy during a 10-week course, but Andrea’s style of teaching was interactive, engaging, and extremely detail-oriented. I can honestly say we became immersed in the field of Marketing!"
About Andrea Palten - Your Marketing Trainer
Andrea teaches her best marketing strategies, tips and tricks from her two decade long experience working in corporate America, teaching digital marketing, and owning her own businesses:
2 Pricing Options
Choose from learning on your own or with the instructor.
Self-Study Course with Step-by-step Training
$297
What you'll get:
- 10-module Digital Marketing Fundamentals training
- 24/7 lifetime access
With Coaching & Instructor Training
$1,497
What you'll get in 3 months:
- 10-module Digital Marketing Fundamentals training
- 24/7 lifetime access
- Free Bonus: "Content Marketing Machine" course
For three months, you'll have personal access to me:
- 5 live personalized training sessions
- Unlimited emails - ask me anything!
