DIGITAL MARKETING FUNDAMENTALS is a 10-module fun learning program that will help you master techniques in branding, website, social media, email marketing, advertising, and much more.
After completing this program, you'll be able to:
Super-charge your marketing know-how today!
Social Media Consultant
Module 1.1: Landscape of marketing (paid, owned, earned media)
Module 1.2: Ideal Customer Avatar (ICA)
Module 1.3: Empathy Map
Module 1.4: Buying Personas
Module 2.1: Framework explanation
Module 2.2: SMART Goals
Module 2.3: Business Model Canvas
Module 3.1: SWOT & Differentiators
Module 3.2: Mission statement & value proposition
Module 3.3: Elevator Pitch
Module 4.1: Main pages needed
Module 4.2: Sitemap, Legal pages
Module 4.3: Ladning pages (CTA, conversions)
Module 4.4: Check your site - website speed & mobile friendly
Module 4.5: A/B testing
Module 5.1: KPI
Module 5.2: Google Analytics
Module 6.1: Strangers to promoters
Module 6.2: TOFU (Funnel)
Module 7.1: High intent marketing channel
Module 7.2: What do crawlers do
Module 7.3: Title tag, URL, Meta Description, Snippets, Scream Frog
Module 7.4: Keywords (short-tail, long-tail)
Module 7.5: Google rank factors
Module 7.6: VAVA
Module 8.1: Facebook organic
Module 8.2: Facebook advertising
Module 8.3: Instagram (organic & stories)
Module 8.4: Influencer Marketing
Module 9.1: Customer journey (from awareness to advocacy)
Module 9.2: Google Trends
Module 9.3: Pillar pages
Module 9.4: Editorial calendar
Module 10.1: Welcome series
Module 10.2: Newsletter
Module 10.3: Stand-alone emails
Module 10.4: Surveying
Andrea Stevenson (Marketing Manager): "I was looking for a hands-on learning experience and Andrea delivered! She has a wealth of digital marketing knowledge and the depth of real-world experiences she brought to the classroom really helped put the subject matter into perspective. I walked away from those 10 weeks feeling more confident in my digital marketing abilities. She was an amazing teacher, who truly cared about her students."
Laurence Mitchell (Getting started in Marketing): "I highly recommend Andrea as a teacher. She explained things clearly, and was informative, helpful, and very approachable."
Reshma Shrestha (Career switch to Marketing): "Learning ALL about what Digital Marketing has to offer is definitely not easy during a 10-week course, but Andrea’s style of teaching was interactive, engaging, and extremely detail-oriented. I can honestly say we became immersed in the field of Marketing!"
Andrea teaches her best marketing strategies, tips and tricks from her two decade long experience working in corporate America, teaching digital marketing, and owning her own businesses:
Choose from learning on your own or with the instructor.
What you'll get:
What you'll get in 3 months:
For three months, you'll have personal access to me: