"Marketing Guide To Grow Your Business"
Email marketing has remained one of the most effective ways to convert prospects into sales and revenue.
Email is still one of the top tools used for content marketing and converting your audience. But stats have shown that open rates and click-through-rates are decreasing.
As business owners and marketers, we need to get better at the email game.
Listen to this episode to learn how to improve your email marketing performance.LISTEN NOW
Interview with Sharice Enis, marketing technologist, at Sharice & Co. Sharice helps busy coaches, consultants and freelances get their knowledge into a beautifully packaged ready to sell digital asset like online courses, membership sites and group coaching programs.
In this interview we talk about why online courses are so popular, how to know if you should create and sell one in your business, how to get started creating a course, and much more.LISTEN NOW
Content Marketing is the creation of content, the publication of that content and the distribution of that content to your ideal customers so that you can bring in new traffic and new customers. It also builds trust and thought leadership with your leads.LISTEN NOW
Digital marketing fundamentals are important for any business owner and marketer. It’s important to inform yourself on how you can reach new customers, donors, or clients using all the exciting digital marketing channels and tactics that are available to you. To be effective at digital marketing, you need to leverage the technologies that fuel online media like landing pages, clickable ads, lead magnets, and social media profiles. And maybe even video and podcasts like this one.LISTEN NOW
In a fast-paced world, you need to build a relationship with your customer. To get started on getting leads and sales in the door, you need to understand your customers buying journey. In this podcast episode, I will guide you through the 5 stages of the customer journey and how to create a customer journey map. Brands and entrepreneurs that succeed are building relationships with their customers in every stage of this journey.LISTEN NOW
Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings. This episode will go over how to get started building your niche marketing, including buying personas and ideal customer avatars.LISTEN NOW
When you are in the start-up stage of your business, you are all about the testing stage, giving away tons of free content and services and collecting testimonials. In this stage, feedback to grow your business is more important than customers right now. This is the time to improve your brand, improve your services or product. Today I want to talk to you about 6 things that are crucial for marketing your start-up. Listen up.LISTEN NOW
With 71% of consumers watching more and more videos, you just can’t ignore this awesome marketing tactic. Video marketing is vital to your audience engagement. Listen to this podcast episode on video marketing to learn more and download the PDF for your 12 Types of Awesome Marketing Videos.LISTEN NOW
Having a robust email list is what can help you with sales. Because these people already know you, they are familiar with your work, they are used to engaging with you. In combination with social media actions, website tracking, and joint marketing actions, email marketing is the ultimate, most powerful marketing channel. Here are some ideas to get your list building started today.LISTEN NOW
This episode is a double whammy! First, I will go over how to set up your Facebook advertising and then I will interview Isobel Burns from Digital Marketing Engine. She discusses some important things to keep in mind when creating Facebook ads.LISTEN NOW
Get to know your audience by creating surveys. It is truly one of the best ways to figure out what your customers want and what’s in their heads and what they think about you and your brand. Luckily, with technology, asking your customers or your leads any questions is easier than ever!LISTEN NOW
Did you know that a good website is comprised of different types of content pages? The homepage has a different function than the landing page and then there are pillar pages. When done correctly, you can totally make your business stand out with content with these pillar pages.LISTEN NOW
This episode is for my entrepreneurs, solopreneurs and small business owners. This episode is about what’s in between your ears… your mindset! Mindset is one of the most important parts of any entrepreneur’s journey. Here are some tips to strengthen your entrepreneurial mindset.LISTEN NOW
Creating valuable content for your audience is an awesome way to get quality organic traffic at higher volumes. Listen to this episode and download my latest freebie to get content marketing ideas that work.LISTEN NOW
You have a new business and you need to create your first website for it. Or you have a business and you are re-launching your website. Either way, do you know what should be on your site? Listen to this podcast to learn about the essential pages that should be on your business website.LISTEN NOW
Before you begin marketing your business, you need to identify your ideal customer.
Your Ideal Customer Avatar (ICA) represents your one single perfect customer. Knowing your ideal customer avatar is so important for the success of your business!LISTEN NOW