"Marketing Guide To Grow Your Business"
I recently taught a free Digital Marketing Bootcamp class and recorded a snippet for you. This is all about targeting the right audience:
Your ideal customer and why it's so important to figure out your niche and learn to talk to your ideal customer.LISTEN NOW
We all know the traditional old way of networking: pay for a conference, show up, chat with other attendees.
New School networking is a bit different. Listen to this episode to get some ideas on how to network to grow your business and get more clients.LISTEN NOW
What advice are famous entrepreneurs giving to new small business owners?
Check out the entrepreneur advice from:
Richard Branson, Arianna Huffington, Laurence Bradford, Mark Cuban, Robert Herjavec, and many more.
This advice applies to start-up owners and all new small business owners.LISTEN NOW
Interview with Jacob Harmon, web design company owner, podcast host, 9-5 employee -- how to balance your side hustle.
If you have thought about building a business while having a full-time job, this podcast episode is for you.
Jacob and I discuss how to be able to juggle it all -- we chat about the ups and downs of having a business, how to schedule your day, life / work balance, websites, and so much more.LISTEN NOW
2020 is right around the corner. What are you doing to market your business?
Here are some marketing trends you want to watch out for in 2020. From voice search to messenger bots to Google Snippets.LISTEN NOW
88% of potential consumers research a service or product before they make a purchase online. This buying behavior shows the importance of having a great website for today’s businesses.
A great website looks good, works well, is search engine optimized and has great content.LISTEN NOW
A lot of entrepreneurs are fearful when they go live on Facebook or Instagram. They are scared to shoot a video. They are nervous about putting themselves out there. As an online expert, coach, or teacher, you have to learn how to overcome this fear to show up online in order to expand your online presence. Here are the 4 fears I see the most with online small business owners and we'll also talk about how to over come them.LISTEN NOW
I was recently at two different entrepreneur conferences:
Here are some of the learnings I wanted to share with you from various industry leaders. From quizzes, to Facebook ads, to 1-1 coaching.LISTEN NOW
There's more to social media than just posting on TikTok, Facebook, LinkedIn, Instagram, and more... Let's discuss planning, metrics, content creation and much more.This is perfect for the first-time social media poster or for a new small business.LISTEN NOW
Too many new online business owners underestimate the importance of a robust email list. This episode will give you some tips and tricks on how to get more email addresses and leads to grow your list.LISTEN NOW
I've been a marketer for 18 years now. Sure, there are tons of changes from postcards to video, from Facebook to Artificial Intelligence ... but one thing always remained the same... Check out the podcast episode to find out what.LISTEN NOW
Every business owner and marketer wants to get their Facebook organic posts seen on Facebook. But changes have been made ... and it's harder than ever. In this podcast episode I will give you some tricks that you can use to overcome the Facebook algorithm changes in 2019. Let's get started! It would be a shame for your target audience not to see your awesome posts.LISTEN NOW
I'm not going to lie, I don't like to write copy, but as a solopreneur, this is something I'm always striving to get better at. Here are some of the learnings I want to share with you. Check out these copywriting tips.LISTEN NOW
Interview with Mai-kee Tsang, Launch Strategist + Conversion Copywriter, about:
Email marketing has remained one of the most effective ways to convert prospects into sales and revenue. Email is still one of the top tools used for content marketing and converting your audience. But stats have shown that open rates and click-through-rates are decreasing. As business owners and marketers, we need to get better at the email game. Listen to this episode to learn how to improve your email marketing performance.LISTEN NOW
Interview with Sharice Enis, marketing technologist, at Sharice & Co. Sharice helps busy coaches, consultants and freelances get their knowledge into a beautifully packaged ready to sell digital asset like online courses, membership sites and group coaching programs. In this interview we talk about why online courses are so popular, how to know if you should create and sell one in your business, how to get started creating a course, and much more.LISTEN NOW
Content Marketing is the creation of content, the publication of that content and the distribution of that content to your ideal customers so that you can bring in new traffic and new customers. It also builds trust and thought leadership with your leads.LISTEN NOW
Digital marketing fundamentals are important for any business owner and marketer. It’s important to inform yourself on how you can reach new customers, donors, or clients using all the exciting digital marketing channels and tactics that are available to you. To be effective at digital marketing, you need to leverage the technologies that fuel online media like landing pages, clickable ads, lead magnets, and social media profiles. And maybe even video and podcasts like this one.LISTEN NOW
In a fast-paced world, you need to build a relationship with your customer. To get started on getting leads and sales in the door, you need to understand your customers buying journey. In this podcast episode, I will guide you through the 5 stages of the customer journey and how to create a customer journey map. Brands and entrepreneurs that succeed are building relationships with their customers in every stage of this journey.LISTEN NOW
Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings. This episode will go over how to get started building your niche marketing, including buying personas and ideal customer avatars.LISTEN NOW
When you are in the start-up stage of your business, you are all about the testing stage, giving away tons of free content and services and collecting testimonials. In this stage, feedback to grow your business is more important than customers right now. This is the time to improve your brand, improve your services or product. Today I want to talk to you about 6 things that are crucial for marketing your start-up. Listen up.LISTEN NOW
With 71% of consumers watching more and more videos, you just can’t ignore this awesome marketing tactic. Video marketing is vital to your audience engagement. Listen to this podcast episode on video marketing to learn more and download the PDF for your 12 Types of Awesome Marketing Videos.LISTEN NOW
Having a robust email list is what can help you with sales. Because these people already know you, they are familiar with your work, they are used to engaging with you. In combination with social media actions, website tracking, and joint marketing actions, email marketing is the ultimate, most powerful marketing channel. Here are some ideas to get your list building started today.LISTEN NOW
This episode is a double whammy! First, I will go over how to set up your Facebook advertising and then I will interview Isobel Burns from Digital Marketing Engine. She discusses some important things to keep in mind when creating Facebook ads.LISTEN NOW
Get to know your audience by creating surveys. It is truly one of the best ways to figure out what your customers want and what’s in their heads and what they think about you and your brand. Luckily, with technology, asking your customers or your leads any questions is easier than ever!LISTEN NOW
Did you know that a good website is comprised of different types of content pages? The homepage has a different function than the landing page and then there are pillar pages. When done correctly, you can totally make your business stand out with content with these pillar pages.LISTEN NOW
This episode is for my entrepreneurs, solopreneurs and small business owners. This episode is about what’s in between your ears… your mindset! Mindset is one of the most important parts of any entrepreneur’s journey. Here are some tips to strengthen your entrepreneurial mindset.LISTEN NOW
Creating valuable content for your audience is an awesome way to get quality organic traffic at higher volumes. Listen to this episode and download my latest freebie to get content marketing ideas that work.LISTEN NOW
You have a new business and you need to create your first website for it. Or you have a business and you are re-launching your website. Either way, do you know what should be on your site? Listen to this podcast to learn about the essential pages that should be on your business website.LISTEN NOW
Before you begin marketing your business, you need to identify your ideal customer.
Your Ideal Customer Avatar (ICA) represents your one single perfect customer. Knowing your ideal customer avatar is so important for the success of your business!LISTEN NOW
"The information Andrea shares is easy to understand and applicable to any business. I love that she shares clear concise information with humor and honesty in small segments so I can easily implement them into my business. Thanks Andrea!"
"Andrea is fun and energetic but she doesn't get too silly. Her style is very approachable and I actually enjoy listening. She makes learning fun"
"Andrea's style is very straight forward and easy to understand. Some hosts take way too long to get to the point. Andrea doesn't waste anyone's time and I walk away feeling like I've learned something new and valuable. I'll be back for more."
"If you're just starting your own business or are looking to grow your customer base and don't have the money to spend on a marketing expert, look no further! Andrea's years of marketing experience will give you the tools you need to elevate your business."
"You can really tell that Andrea is dedicated to creating quality content that keeps you engaged and learning!"
"As a seasoned professional I have been around the block a time or two in my career. But I always find her podcasts extremely helpful!!! I sit around and take notes with a pen and paper! Her warm personality is very engaging and you just know that she truly wants to help you!!!"
"I am a twenty-something freelancer and Andrea's podcasts and coaching has been amazing for my business. I have more of a vision for my business as well as a better grasp on marketing and keeping my head in the game. Her speciality in marketing is helpful as I do not have any background in marketing. It's really cool how she is able to help me not only with marketing though, but all aspects of launching a business. She's so great!"
"Andrea Palten offers a much-needed fresh, new voice to marketing your business today. Her experience shines through on a really down-to-earth way. Every time I listen to an episode, I feel like we're just chatting in a living room over a coffee!"