I'm Andrea Palten, a Digital Marketing Strategist near Denver, Colorado. I excel in strategy, specializing in online marketing, website architecture, mobile marketing, search engine optimization, project management and social media.

My experiences in marketing management and strategic development produce results like the following...

  • Surpassing the Hach Company annual revenue target
  • 621% increase in site visitors for American Humane Association, driving a 300% gain in revenue
  • Developing leading websites in various industries
  • 230% increase in site traffic at Archstone-Smith in 1 year
  • And much more...

With my vision to set and realize aggressive marketing goals, I have a proven ability to put together campaigns that increase profitability. My leadership has produced new revenue streams that have increased productivity and consistently improved results.

The ideal position will have opportunities of advancement at a company that encourages learning and personal development. Most importantly, I take pleasure in collaborating with a talented, forward thinking team that is excited about the work and enjoys the challenges of their profession.

Looking forward to hearing from you!
Andrea Palten


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Summary

Highly motivated and experienced Interactive Media professional specializing in applying and continually enhancing marketing strategies across a broad range of media such as websites, emails, mobile phones, social media tools, web technologies and Internet concepts. Successful both autonomously accomplishing goals and leading projects that consistently produce dramatic, quantifiable improvements.


Skills

  • Marketing
  • Strategy
  • Research and Analysis
  • Mobile Marketing
  • eCommerce
  • Focus Groups
  • Management
  • Internet Marketing Strategy (SEO, SEM, Social Media Marketing)
  • Web Interaction & Communication (Traditional Websites, Web 2.0, Email Newsletters, QA testing)
  • Social Media Publishing (WordPress, Twitter, Facebook, MySpace, Care2, YouTube, Flickr)
  • Internet Code Languages (basic HTML, JavaScript, CSS)
  • Microsoft (Word, Excel, PowerPoint, Project, Outlook)
  • Brand Monitoring
  • Collaboration (Training, Project Management)

Work Experience

Director of Interactive Media

American Humane Association, Englewood, CO

- Present
  • Appointed by CEO and COO to manage an interactive media department of writers, web developers, designers and project managers. Promoted from ePhilanthropy Director.
  • Continually research and develop comprehensive web communication, marketing, and social media strategies, including blogs, email newsletters, and traditional marketing tactics. Increased number of donors by 120%, email donations by 2,756% and website donations by 284% in two years.
  • Launch new websites. Provide strategy for web design, content, structure and architecture. Increased website traffic by 13%, increased new constituents through website by 621%.
  • Apply targeted keywords, placing website on page one of Google using Search Engine Optimization and Pay-Per-Click campaigns.
  • Create social media profiles and engage targeted communities through blogs, message boards, and social media platforms, resulting in 30% of increased participation.
  • Launch mobile marketing campaigns for iPhone applications, texting, and donation gathering.
  • Integrated Marketing campaigns: newspaper ads, emails, banner ads, and social media.

Director of Internet Marketing

Archstone-Smith, Denver, CO

-
  • Single point of contact for all web-related initiatives.
  • Re-designed the website. Successfully increased unique website visitors by 230% in 1 year. Helped increase leases filled out online by 53%.
  • Researched, analyzed, and applied emerging web technologies and Internet marketing best practices to customize an Internet strategy.
  • Drove banner advertising strategies (45,000,000 impression per month.)
  • Effectively managed small teams, accomplishing tasks and projects to meet organizational goals.

Internet Marketing Manager

Hach Company, Loveland, CO

-
  • Managed all ecommerce marketing to drive sales revenue, successfully raising ecommerce from $12 million to $18 million in 1st year of website.
  • Increased order sizes by 8%. Increased visitors by 15%.
  • Created and maintained marketing communication strategy utilizing print, event planning, and website content for target audience.

eCommerce Marketing Manager

Transamerica Capital, Inc., Denver, CO

-
  • Developed leading websites in the Finance Industry. These interactive sites provided financial information, live transaction sections, daily sales information, education, specialized 401(k) section, seamless logins, interactive market news, and more.
  • Increased the annuity product web presence by 70% by building a brand new website. Increased the mutual fund product web presence by 50% by reconstructing and rebranding the existing site.

Marketing Coordinator

GoGaGa Internet Radio, Boulder, CO

-
  • Developed leading websites in the Finance Industry. These interactive sites provided financial information, live transaction sections, daily sales information, education, specialized 401 (k) section, seamless logins, interactive market news, and more.
  • Increased the annuity product web presence by 70% by building a brand new website. Increased the mutual fund product web presence by 50% by reconstructing and rebranding the existing site.

Journalism-related experience

-
  • CNN Freelancer
  • Boulder Cable TV Reporter
  • KWAB Radio Producer
  • KWGN / WB2 News Intern

Education

Undergraduate Bachelor of Science: Journalism with emphasis in English
Certificates in basic HTML, Photoshop, PowerPoint, MS Project, and FrontPage



Languages

EnglishFluent
GermanFluent
SpanishLearning

“Andrea is an absolute treasure! I am honored to have her as a member of the Development Department team at American Humane and delighted with her stellar performance, disciplined approach to project management, creative in uses of the Internet, and insightful as to emerging possibilities. Her value as an asset to the organization transcends our department and enhances every program area to benefit from her experience and expertise.”

Michael Blimes, Vice President of Development, American Humane Association

Managed Andrea at American Humane Association

“Andrea was the Director of Internet Marketing at Archstone when they came aboard as a client for Pay Per Click marketing and SEO. Her constant quest to learn more about the online marketing world, ensure we were doing everything possible to market the company online, and to make sure we were delivering trackable results was exactly the way a client should run their marketing program and work with a search vendor. Her willingness to collaborate on marketing initiatives was a fundamental factor in increasing online visitors two-fold during her time at Archstone. She would be an incredible asset to any company.”

Andrew Kahn, Senior Director, Current Wisdom

Contractor for Andrea at Archstone-Smith

“Andrea is a phenomenal leader with the rare ability to bring out the best in others, perhaps because she is always willing to roll up her sleeves and help her employees succeed. She has it all — tremendous knowledge of marketing and fundraising best practices, grace under pressure, and an uncanny knack for making outstanding decisions. It is an honor to work for her.”

Heidi Basarab, Interactive Media Writer, American Humane Association

Reported to Andrea at American Humane Association

“I worked with Andrea at Transamerica Capital. She is driven, focused and creative. Her marketing knowledge is outstanding and she consistently achieves goals. I highly recommend Andrea.”

Lauren Bokum, Recruiter, Google & Facebook

Worked with Andrea at Transamerica

“Andrea is truly everything interactive media. She just intuitively knows what is needed in today's internet-based world of marketing and promotion. I love her no-nonsense style of getting things done ... and Andrea most definitely gets things done. I have thoroughly enjoyed working and brainstorming with Andrea. She helped me raise significant online funds for a program that I created (the Pets and Women's Shelters Program) and as a direct result of her work over a dozen domestic violence shelters were able to receive grants to allow families to bring their pets with them when fleeing an abusive home. Andrea is very gifted at what she does!”

Allie Phillips, Vice President of Human-Animal Strategic Initiatives, American Humane Association

Worked with Andrea at American Humane Association

“I highly recommend Andrea for any of your IT consulting needs. Specifically, she has been instrumental in the creation of our new real estate blog site. She requires virtually no oversight from our firm and gets the job done consistently; all for a very reasonable price!”

Brian Lehnerz, Broker Owner, New Era Realty Inc.

Hired Andrea as Consultant

“Andrea was a pleasure to work with during the time I was with American Humane. During the multiple projects in which she engaged my team, she made sure to understand what technology could do for her group and communicate her needs clearly and realistically. Andrea showed excellent leadership and understanding of how to engage the right people in the right role.”

Eben Weinman, Direct of Business Solutions, American Humane Association

Worked with Andrea at American Humane Association

“Andrea started with American Humane back in August of 2006 as our Online Media Director and did such an exemplary job she was promoted to Director of ePhilanthropy in February of 2007. Through her diligent and creative efforts promoting online donation strategies for the organization, June's online/email donations came in at a record $71,205 (compared to June of 2007 at $5,608, June 2006 at $9,950, and June 2005 at $1,370. I would highly recommend Andrea, she possess a wealth of experience and expertise!”

Ginger Moore, HR Director, American Humane Association

Worked with Andrea at American Humane Association

“Andrea's ability to find donors always amazes me. We definitely owe the success of our grant program for animal victims of cruelty to her creativity, her passion, and her outstanding professionalism.”

Kateri Nelson, Grants Coordinator - Shelter Services, Animal Protection Division, American Humane Association

Worked with Andrea at American Humane Association

“Andrea is smart, determined and talented. She loves working with numbers and statistics and since arriving at American Humane, has broken online giving records month after month. Since every month has been a record-breaker over previous years, she now competes with herself, breaking her own records. She’s full of energy and ideas and is one of those people who just gets things done. She’s also friendly, professional and capable of managing anything that comes her way. It is my pleasure to recommend Andrea to any employer fortunate enough to have her.”

Merri Taylor, Administrative Assistant, American Humane Association

Worked with Andrea at American Humane Association