Fractional CMO & Marketing Consultant
Senior marketing leadership and hands-on marketing expertise for startups and SMBs that need a clearer strategy, stronger pipeline, and better results.
You may not need a full-time CMO.
But you may need someone experienced enough to look across your marketing, figure out what is working, identify what is getting in the way of growth, and help you decide what to do next.
That’s where I come in.
I’m Andrea Palten. I bring 25 years of marketing experience across startups, growing businesses, agencies, and enterprise organizations.
I work with founders and leadership teams that need senior marketing expertise, either as an ongoing Fractional CMO or for a focused marketing consulting engagement.
Two Ways to Work With Me
Fractional CMO
For companies that need ongoing senior marketing leadership without hiring a full-time CMO. I step into your business as a senior marketing partner and help connect your marketing decisions to your larger business goals.
Depending on what your company needs, I can help you:
Identify where growth is getting stuck
Develop your marketing and go-to-market strategy
Set priorities for your team, budget, and channels
Improve lead generation and demand generation
Strengthen your positioning and messaging
Evaluate what is and isn’t working
Guide internal marketers, agencies, freelancers, and other partners
Improve alignment between marketing and sales
Build the systems and processes needed to support growth
The goal is not to give your team more marketing to do. It is to make sure you are doing the right marketing in the first place.
2. Marketing Consulting
Sometimes you don’t need an ongoing Fractional CMO. You need an experienced marketer to come in, solve a specific problem, develop the strategy, and help get an important initiative moving. That’s where my consulting work comes in.
You can bring me in for a focused project such as:
Marketing strategy
Go-to-market planning
Positioning and messaging
Lead generation strategy
Demand generation
Campaign strategy
Funnel optimization
Website strategy
Marketing audits
Sales and marketing alignment
AI marketing strategy
Marketing team structure and processes
Some engagements are strategic. Others require me to roll up my sleeves and get into the work with you.
I do both.
TECH STACK
In-depth knowledge of various CRM, email, research, AI tools - specializing in Claude and ChatGPT, and marketing automation tools like Salesforce, Hubspot, Google (Analytics, Ads, Trends, Search Console, Keyword Planner), 6 Sense, Mailchimp, Constant Contact, AWeber, Hootsuite, SEMRush, Moz SEO, AdEspresso, Wordpress, Kajabi, Squarespace, Contentful, Vimeo, YouTube, SurveyMonkey, Slack, Trello, Asana, and more.
SKILLS
Leadership
Marketing Strategy
Growth Marketing
AI Marketing Tactics
Demand Generation
Communications
Brand Development & Growth
Product Marketing
Digital Marketing, including Websites, SEM / SEO, etc.
Sales Enablement and Client Acquisition Strategies
Other fun facts:
As Chief Marketing Officer, I increased sales qualified leads by 463% in two years (for an EdTech company) by setting aggressive business growth goals, hiring and coaching an efficient marketing team, partnering with Sales and thought leaders
Elevated a SaaS organization and surpassing company goals by the creation of cost effective campaigns that have improved cost-per-lead from $50 CPL to $18 CPL
Set up business goals with CEO and developed and launched integrated marketing and sales strategies that propelled sales by 24% and elevated brand awareness that resulted in a monthly increase of website traffic by 34% (for a start-up)
As Marketing and Operations Executive at an ecommerce company, I led marketing, sales and customer service departments and increased overall company sales by 22% in my first year surpassing all previous years and business goals
Established best practices, business standards, and process protocols for the marketing department that increased online apartment leases by 53% (for a REIT)
Hired and coached a marketing department that increased number of donors by 120%, email donations by 2,756%, and website donations by 284% in two years (for American Humane Association)
Taught Olympians
I was invited to teach marketing to Olympians at the Colorado Springs Olympic Training Center. These athletes were amazing. With having taught hundreds of people, I’ve never seen anyone as determined as these athletes.
Deadpool Movie
As a marketer, we often times work with influencers. I got this beautiful Big Chill stove on the movie Deadpool (yes, Ryan Reynolds touched it).
Some Client Reviews
“If you are looking to accelerate your marketing efforts quickly and successfully, Andrea is the person to know. She has an unusual ability to straddle both strategy & tactical execution in a way most leaders aren't able or willing to.
In addition, you can trust her to deliver on her promises and I admire the speed with which she makes things happen. She played a key role in helping shape the strategy of the firm during a time off rapid growth. She increased our visibility in the market, established marketing process and structure internally, launched an ABM approach to revenue generation, created a company podcast, and took marketing to an elevated level at Talking Talent.”
— CEO of Talking Talent“Andrea is an absolute treasure! I am delighted with her stellar performance, disciplined approach to project management, creativity, and insightful as to emerging possibilities.
She is an asset to any organization, you can benefit from her expertise.”
— Michael Blimes“Andrea oversaw a massive program of lead generation, was accountable for improved lead conversion rates, SEO, and managing multiple channels from PR campaigns, thought leadership marketing, partner program management, through to overseeing the details of tactical sales support activities. You also really can’t talk about Andrea unless you talk about her ability to work with everyone around her.
You would be hard pressed to find a better, harder working Executive than Andrea – it’s a joy to work with someone that you know you can turn to when big stuff needs to be done.”
— Keith Ellis, Chief Operation Officer“Andrea is a pro who effortlessly integrates into any team and delivers exactly what the organization needs.
At Inbenta, she created and ran a fantastic program that increased awareness of the company with industry experts and decision makers at prospects, while also driving traffic to Inbenta's most relevant content.”
— Kris Bondi, CEO“Andrea Palten is a high energy marketing professional who can quickly grasp the needs of an organization and then develop and implement a strategy to address those needs.
She is highly collaborative in her approach which is critical since most organizations are implementing changes in the way they market their goods or services.
Andrea is positive and professional at all times. Working with Andrea, I was particularly impressed with her ability to recruit high performing teams quickly in order to meet the organization's measurable goals. ”
— Sharon Saxelby, Executive“Andrea was one of the easiest hires I've ever made simply because she knocked it out of the park and gave us exactly what we needed in a very timely manner. If you need help with marketing strategies, branding, web design, etc, she's the one. I'll continue using her firm as more projects come up!”
— Steven Harp, Founder & CEO of Colorado Wealth Group