Marketing Consultant &
Fractional Chief Marketing Officer
Hello, I’m Andrea Palten, a seasoned marketing executive with a proven track record in propelling businesses to new heights through operations, business growth strategies, demand generation, and marketing mastery. As a strategic leader, I specialize in creating comprehensive marketing initiatives across diverse sectors, including Service-Based Businesses, SaaS, Tech, Agencies, Finance, EdTech, and more.
Here are some of my proudest moments:
As Chief Marketing Officer, I increased sales qualified leads by 463% in two years (for an EdTech company) by setting aggressive business growth goals, hiring and coaching an efficient marketing team, partnering with Sales and thought leaders
Elevated a SaaS organization and surpassing company goals by the creation of cost effective campaigns that have improved cost-per-lead from $50 CPL to $18 CPL
Set up business goals with CEO and developed and launched integrated marketing and sales strategies that propelled sales by 24% and elevated brand awareness that resulted in a monthly increase of website traffic by 34% (for a start-up)
As Marketing and Operations Executive at an ecommerce company, I led marketing, sales and customer service departments and increased overall company sales by 22% in my first year surpassing all previous years and business goals
Established best practices, business standards, and process protocols for the marketing department that increased online apartment leases by 53% (for a REIT)
Hired and coached a marketing department that increased number of donors by 120%, email donations by 2,756%, and website donations by 284% in two years (for American Humane Association)
Recent Role: Vice President of Marketing at Techstars
I led the marketing, pipeline, and brand teams at Techstars, staying at the forefront of industry trends and driving innovative strategies.
Professional Journey: From Renowned Organizations to Global Recognition
My journey includes impactful roles at renowned organizations such as Transamerica, Good Sam | Camping World, Effective (an Ogilvy agency), and the American Humane Association. As a German native (and US citizen), I bring a unique global perspective to my strategic approach. I hold a marketing master's certificate from Cornell University and am a graduate of the University of Colorado at Boulder.
Let's Connect and Elevate Your Marketing Game!
If you are looking for your next Fractional Chief Marketing Officer or need marketing consulting and are keen on discussing innovative marketing strategies or unleashing your organizations growth potential, let’s connect!
TECH STACK
In-depth knowledge of various CRM, email, research, and marketing automation tools like Salesforce, Hubspot, Google (Analytics, Ads, Trends, Search Console, Keyword Planner), 6 Sense, Mailchimp, Constant Contact, AWeber, Hootsuite, SEMRush, Moz SEO, AdEspresso, Wordpress, Kajabi, Squarespace, Contentful, Vimeo, YouTube, SurveyMonkey, Slack, Trello, Asana, various AI tools and more.
SKILLS
Leadership
Marketing Strategy
Growth Marketing
AI Marketing Tactics
Demand Generation
Communications
Brand Development & Growth
Product Marketing
Digital Marketing, including Websites, SEM / SEO, etc.
Sales Enablement and Client Acquisition Strategies
Other fun facts:
Taught Olympians
I was invited to teach marketing to Olympians at the Colorado Springs Olympic Training Center. These athletes were amazing. With having taught hundreds of people, I’ve never seen anyone as determined as these athletes.
Deadpool Movie
As a marketer, we often times work with influencers. I got this beautiful Big Chill stove on the movie Deadpool (yes, Ryan Reynolds touched it). 😍
Some recommendations:
“If you are looking to accelerate your marketing efforts quickly and successfully, Andrea is the person to know. She has an unusual ability to straddle both strategy & tactical execution in a way most leaders aren’t able or willing to.
In addition, you can trust her to deliver on her promises and I admire the speed with which she makes things happen. She played a key role in helping shape the strategy of the firm during a time off rapid growth. She increased our visibility in the market, established marketing process and structure internally, launched an ABM approach to revenue generation, created a company podcast, and took marketing to an elevated level at Talking Talent. ”
“Andrea oversaw a massive program of lead generation, was accountable for improved lead conversion rates, SEO, and managing multiple channels from PR campaigns, thought leadership marketing, partner program management, through to overseeing the details of tactical sales support activities. You also really can’t talk about Andrea unless you talk about her ability to work with everyone around her.
You would be hard pressed to find a better, harder working Executive than Andrea – it’s a joy to work with someone that you know you can turn to when big stuff needs to be done.”
“Andrea Palten is a high energy marketing professional who can quickly grasp the needs of an organization and then develop and implement a strategy to address those needs.
She is highly collaborative in her approach which is critical since most organizations are implementing changes in the way they market their goods or services.
Andrea is positive and professional at all times. Working with Andrea, I was particularly impressed with her ability to recruit high performing teams quickly in order to meet the organization’s measurable goals. ”
“Andrea is an absolute treasure! I am delighted with her stellar performance, disciplined approach to project management, creativity, and insightful as to emerging possibilities.
She is an asset to any organization, you can benefit from her expertise.”
“Andrea is a pro who effortlessly integrates into any team and delivers exactly what the organization needs.
At Inbenta, she created and ran a fantastic program that increased awareness of the company with industry experts and decision makers at prospects, while also driving traffic to Inbenta’s most relevant content.”