Fractional CMO + Marketing Consulting for Startups & SMBs
I’m Andrea Palten. I help startups and SMBs figure out what’s working, what isn’t, and where to focus next so marketing produces more leads, opportunities, and revenue.
I bring 25 years of marketing experience across startups, growing businesses, agencies, and enterprise organizations. I’ve led marketing teams, built growth strategies, launched campaigns, improved lead generation, and stepped into organizations that needed an experienced marketing leader to make sense of what came next.
My experience includes organizations such as Transamerica, Ogilvy, Techstars, Camping World, American Humane, Talking Talent, and early-stage startups.
How I Can Help YouWays To Work With Me:
Fractional CMO
Need senior marketing leadership without hiring a full-time CMO?
I step into your business as part of your leadership team to help determine where growth is getting stuck, set marketing priorities, make smarter decisions about your budget and resources, and build a strategy your team can execute.
This is a good fit when you need ongoing marketing leadership, but don't need or aren't ready for a full-time executive.
Marketing Consulting
Need help solving a specific marketing problem?
Bring me in for a focused project, strategy engagement, or marketing initiative. I can help you diagnose what isn't working, develop the plan, and, when needed, get into the work with you.
Projects can include positioning, go-to-market strategy, lead generation, campaigns, funnels, messaging, website strategy, marketing audits, and other growth initiatives.
🎯 Marketing Strategy & GTM
Get a clear plan that actually makes sense for YOUR business. We define your audience, positioning, offers, and marketing channels so you always know what to do next and why.
📬 Lead Generation & Demand
Build an audience and email list that consistently brings in qualified leads and nurtures them into clients and customers.
✍️ Marketing Optimization
Figure out what isn't working across your website, funnel, campaigns, content, email and acquisition strategy, then fix it.
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“Andrea was one of the easiest hires I've ever made simply because she knocked it out of the park and gave us exactly what we needed in a very timely manner. If you need help with marketing strategies, branding, web design, etc, she's the one. I'll continue using her firm as more projects come up!”
- Steven Harp, Founder & CEO of Colorado Wealth Group