My Marketing Experience
Hello, I’m Andrea Palten, a marketing executive, growth strategist, and implementer of new marketing processes and technologies that enhance organizational outcomes and efficiencies.
Here are some of my proudest moments:
As Marketing and Operations Executive at an ecommerce company, I helped increase sales by 22% in my first year surpassing all previous years and business goals
As Vice President of Global Growth Marketing, I increased sales qualified leads by 463% in two years (for an EdTech company)
Creation of cost effective campaigns that have improved cost-per-lead from $50 CPL to $18 CPL (for a SaaS)
Developed and launched integrated marketing strategies, including email marketing, that propelled sales by 24% and a monthly increase of website traffic by 34% (for a start-up)
Increased online apartment leases by 53% (for a REIT)
Increased number of donors by 120%, email donations by 2,756%, and website donations by 284% in two years (for American Humane Association)