Hi, I'm Andrea!
Business Growth & Marketing Expert
I’m a marketing executive, business builder, and implementer of new marketing processes and technologies that enhance organizational outcomes and efficiencies towards the bottom line.
Plus, I'm a digital marketing geek! I’ve helped businesses grow over a span of 20+ years.
▶︎ Growth Strategy – Renowned for implementing successful lead generation programs. In addition to ten years of creating thriving strategic plans, I also completed a Certificate in Marketing Strategy (MBA-level) from Cornell University. Here are just a few of my achievements:
- In my role as Vice President of Marketing for a SaaS, I was able to maximize strategies that propelled sales leads by 24% and monthly increase of website traffic by 34% within the first year. The cost-effective campaigns I spearheaded improved cost-per-lead from $50 CPL to $18 CPL.
- As Marketing and Operations Executive at an ecommerce company, I helped increase sales by 22% in the first year.
- For a non-profit organization I increased the number of email donations by 2,756% and website donations by 284%.
▶︎ Marketing operations and analytics – Overseeing marketing operations at numerous organizations, my excellent project management skills and love for data and analytics helped guide organizational wide decisions and improvements.
▶︎ Digital Marketing – Every company I've worked for has seen an increase in growth due to my leadership in paid advertising, email marketing, social media, search engine marketing, and web management.
▶︎ Communications – With a journalism degree and having worked for CNN and Channel 2 in Denver before I began my marketing career, I’m extremely well versed with dealing with the media, PR and all outgoing communications. I currently run a YouTube channel and two podcasts – both as the host and producer.
▶︎ Tech Stack – In-depth knowledge of various CRM, email, research, and marketing automation tools including Salesforce, Hubspot, Google (Analytics, Ads, Trends, Search Console, Keyword Planner), 6Sense, Mailchimp, Emma, DotDigital, Constant Contact, AWeber, HootSuite, SEMRush, Moz SEO, AdRoll, AdEspresso, Wordpress, Kajabi, Vimeo, YouTube, SurveyMonkey, Slack, Trello, Asana, and many more.
Need a marketing & business growth speaker?
https://www.andreapalten.com/speaker
Want to listen to my "Marketing Guide to Grow Your Business" podcast?
https://www.andreapalten.com/podcast/
Here's why you are in good hands:
- 3 time Entrepreneur & Small Business Owner
- 20-years in Corporate America as a Marketing Executive & Business Growth Strategist leading and developing marketing staff at various companies such as Transamerica, Camping World, Faction Media Agency, American Humane Association, and more
- 10+ years Marketing & Lead Generation Consultant for start-ups as well as established organizations
- 3+ years Digital Marketing Teacher at General Assembly
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Marketing Certificate from Cornell University
- Bachelor of Science in Journalism from the University of Colorado at Boulder
- Various courses and memberships: Business By Design and Next Level by James Wedmore, Digital Course Academy and List Builder Society from Amy Porterfield, Tribe (Membership training) from Stu McLaren, B-School from Marie Forleo, Social Curator from Jasmine Star, Business Made Simple by Donald Miller, Facebook ads by Rick Mulready, FB + IG ads by TracyByDesign, Ads on Fire by Liz Melville, Stage to Scale by Advance Your Reach, and more (I LOVE to learn for my students and for myself 🤓)
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Strategic Intervention Coach training from the Robbins-Madanes Center
Fun fact:
As a marketer, we often times work with influencers. I got this beautiful Big Chill stove on the movie Deadpool (yes, Ryan Reynolds touched it). 😍
More cool stuff:
I got to teach the amazing Olympic athletes at the US Olympics training center in Colorado Springs. Such inspirational folks!
Some of the businesses I've helped:
- Taught Olympic athletes how to stand out on social media
- Increased web presence for Transamerica by 70%
- Successfully raised ecommerce from $12 million to $18 million in 1st year of website for Hach
- Increased website visitors by 230% for Archstone-Smith
- Leveraged strengths in cost-effective marketing campaigns to decrease cost-per-lead from $50 to $18 for Enfocus Solutions Inc.
- Launched one of the first mobile ever marketing text-to-donate campaigns for American Humane Association
- Increased social media followers by 29% in the first year for Mercy Housing
Testimonials:
"I was fortunate enough to have Andrea as my Digital Marketing Instructor. Her passion, and knowledge of the various levels of Marketing, only made my interest of this field grow even further. I could go on and on about her expertise in SEO, KPI, social & digital media, lead & demand generation, and email marketing, however, one thing I would emphasize is her willingness to always lend a hand. As her student, I was never afraid to ask questions or to ask for help. I felt very comfortable with her, and it came from the fact that she genuinely cared for her students. Learning ALL about what Digital Marketing has to offer is definitely not easy during a 10-week course, but Andrea’s style of teaching was interactive, engaging, and extremely detail-oriented. I can honestly say we became immersed in the field of Marketing! I’m truly honored to know Andrea, and would consider her as a mentor. There are just not enough good things to say about her, and I hope to always have her as a contact for the years to come! "
Reshma
"I highly recommend Andrea as a teacher. She explained things clearly, and was informative, helpful, and very approachable. "
Laurence Mitchell
"Andrea is truly everything marketing. She just intuitively knows what is needed in today's internet-based world of marketing and promotion. I have thoroughly enjoyed brainstorming with Andrea. She helped me raise significant online funds for a program that I created (the Pets and Women's Shelters Program) and as a direct result of her over a dozen domestic violence shelters were able to receive grants to allow families to bring their pets with them when fleeing an abusive home. Andrea is very gifted at what she does! "
Allie Phillips
"Andrea is very knowledgeable in the arena of digital marketing. Her tactics and strategy are vast and always up to date on the ever changing landscape. She managed to make learning digital marketing a lot easier to newcomers and even shared new ideas to more seasoned professionals. Best teacher I have had to date."
Marquece Cunningham
"In my time working with Andrea, she has allowed me to continue my knowledge and advancement in the marketing field. She is one of the most dedicated marketers in the industry. She has expertise in analytics, finance, emerging marketing trends, digital and influencer marketing, as well as working across multiple brand channels. I am so grateful for her mentorship and her incredible expertise in the field. She has been a wonderful teacher to learn from. "
Christin Hammond
"If you need help with branding, web design, marketing strategies, etc, she's the one."
Steven Harp
"As a small business owner, we have never had access to highly skilled people that can provide well informed website and marketing advice. Thankfully for us, Andrea filled that niche. My advice to all small and mid-size business owners and start-ups ... get with Andrea, she will teach you to increase your odds of getting noticed and staying noticed. "
Jeff Campbell
"I hired Andrea to teach a personalized social media class for my company. It was an informative, professional, and fun experience. She is very knowledgable in her field of expertise. I hired her another time just for myself for some additional teaching and again, was very impressed."
Kathrin Troxler
" I was looking for a hands-on learning experience and Andrea delivered! She has a wealth of digital marketing knowledge and the depth of real-world experiences she brought to the classroom really helped put the subject matter into perspective. I found Andrea to be an analytical and strategic thinker – critical skills for any marketer. I walked away from those 10 weeks feeling more confident in my digital marketing abilities. She was an amazing teacher, who truly cared about her students. "
