Nice to meet you!
Marketing & Business Growth Strategist
Hi, I'm Andrea!
I'm a Business Growth Strategist and an all-around marketing nerd!
I love teaching entrepreneurs how to set up their business correctly and develop marketing strategies that scale their business.
Check out my experience below so you know you are in good hands.
On a personal note, I moved to America from Germany when I was 12 years old (so that's why you may occasionally hear an accent). 😊
After my father suddenly passed away, I realized that life is short, so I decided in my 40s to quit my lucrative, executive marketing job and start my own company ... to help people go after their dreams and be their own boss of a successful business!
Here's why you are in good hands:
- 3 time Entrepreneur & Small Business Owner
- 18-years in Corporate America as a Marketing Executive leading and developing marketing staff at various companies such as Transamerica, Camping World, Faction Media Agency, American Humane Association, and more
- 10+ years Marketing Consultant for start-ups as well as established organizations
- 3+ years of teaching Digital Marketing courses at General Assembly
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Marketing Certificate from Cornell University
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Bachelor of Science in Journalism from the University of Colorado at Boulder
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Strategic Intervention Coach training from the Robbins-Madanes Center
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Fluent in English and German
Fun fact:
As a marketer, we often times work with influencers. I got this beautiful Big Chill stove on the movie Deadpool (yes, Ryan Reynolds touched it).
Some businesses I've helped:
- Increased web presence for Transamerica by 70%
- Successfully raised ecommerce from $12 million to $18 million in 1st year of website for Hach
- Increased website visitors by 230% for Archstone-Smith
- Leveraged strengths in cost-effective marketing campaigns to decrease cost-per-lead from $50 to $18 for Enfocus Solutions Inc.
- Launched one of the first mobile ever marketing text-to-donate campaigns for American Humane Association
- Increased social media followers by 29% in the first year for Mercy Housing
Speaking Engagements
- Pepperdine University MobileCause Conference
- Guest Speaker on Influential Entrepreneurs podcast
- Marketing Mavens: "How to Assess If Your Marketing Channels are Working"
- Guest speaker on The Lid Podcast Show - "Why She Chose Happiness"
- Target Software Forum: Online Benchmarking - "How to Measure Success"
- Guest speaker on How’d You Get Here? podcast
- FastTrack Seminar: Internet Marketing & Fundraising
- "Digital Marketing Bootcamp" and "Marketing 101" for General Assembly
- Guest speaker on Entrepreneurs On The Rise - "Entrepreneurship and Digital Marketing With Andrea Palten"
- Various radio and television interviews (PR)
As seen on:
Got Questions?
Testimonials:
"I was fortunate enough to have Andrea as my Digital Marketing Instructor. Her passion, and knowledge of the various levels of Marketing, only made my interest of this field grow even further. I could go on and on about her expertise in SEO, KPI, social & digital media, lead & demand generation, and email marketing, however, one thing I would emphasize is her willingness to always lend a hand. As her student, I was never afraid to ask questions or to ask for help. I felt very comfortable with her, and it came from the fact that she genuinely cared for her students. Learning ALL about what Digital Marketing has to offer is definitely not easy during a 10-week course, but Andrea’s style of teaching was interactive, engaging, and extremely detail-oriented. I can honestly say we became immersed in the field of Marketing! I’m truly honored to know Andrea, and would consider her as a mentor. There are just not enough good things to say about her, and I hope to always have her as a contact for the years to come! "
Reshma
"I highly recommend Andrea as a teacher. She explained things clearly, and was informative, helpful, and very approachable. "
Laurence Mitchell
"Andrea is truly everything marketing. She just intuitively knows what is needed in today's internet-based world of marketing and promotion. I have thoroughly enjoyed brainstorming with Andrea. She helped me raise significant online funds for a program that I created (the Pets and Women's Shelters Program) and as a direct result of her over a dozen domestic violence shelters were able to receive grants to allow families to bring their pets with them when fleeing an abusive home. Andrea is very gifted at what she does! "
Allie Phillips
"Andrea is very knowledgeable in the arena of digital marketing. Her tactics and strategy are vast and always up to date on the ever changing landscape. She managed to make learning digital marketing a lot easier to newcomers and even shared new ideas to more seasoned professionals. Best teacher I have had to date."
Marquece Cunningham
"In my time working with Andrea, she has allowed me to continue my knowledge and advancement in the marketing field. She is one of the most dedicated marketers in the industry. She has expertise in analytics, finance, emerging marketing trends, digital and influencer marketing, as well as working across multiple brand channels. I am so grateful for her mentorship and her incredible expertise in the field. She has been a wonderful teacher to learn from. "
Christin Hammond
"If you need help with branding, web design, marketing strategies, etc, she's the one."
Steven Harp
"As a small business owner, we have never had access to highly skilled people that can provide well informed website and marketing advice. Thankfully for us, Andrea filled that niche. My advice to all small and mid-size business owners and start-ups ... get with Andrea, she will teach you to increase your odds of getting noticed and staying noticed. "
Jeff Campbell
"I hired Andrea to teach a personalized social media class for my company. It was an informative, professional, and fun experience. She is very knowledgable in her field of expertise. I hired her another time just for myself for some additional teaching and again, was very impressed."
Kathrin Troxler
" I was looking for a hands-on learning experience and Andrea delivered! She has a wealth of digital marketing knowledge and the depth of real-world experiences she brought to the classroom really helped put the subject matter into perspective. I found Andrea to be an analytical and strategic thinker – critical skills for any marketer. I walked away from those 10 weeks feeling more confident in my digital marketing abilities. She was an amazing teacher, who truly cared about her students. "
