Digital marketing best practices are constantly changing, and existing strategies can quickly lose their impact. The most successful brands understand that digital marketing is a 24/7/365 effort. If you’re not keeping up with the latest best practices, the competition is passing you by.
Whether you need to build an entire marketing strategy from scratch or improve your approach, Andrea Palten can help update your marketing efforts for the best results possible.
1. Help create a detailed marketing plan
2. Determine your business's marketing message
3. Identify the appropriate marketing mix to get the message out to your target market
4. Identify and create a marketing strategy for your business
5. Team Development (do you have the right members on your marketing bus?)
6. Brand Awareness
7. Get your team trained on the latest in lead generation, sales funnels, social media, Facebook and Instagram advertising, and more.
As an 18-year long marketer, starting as a coordinator and working myself up to a Chief Marketing Officer role, I'm very well versed on what marketing departments need to be effective!
I've worked at agencies, B2B, B2C, SaaS, non-profits, and a various of other industries.SCHEDULE A CALL
"At the intersection of Marketing, Strategy, and Leadership is where you'll find Andrea Palten. She guided this complex organization through several large projects including one where we worked together; the redesign of the website utilizing current technologies."
- Chad Leverenz, VP of IT, Mercy Housing
Helped Archstone-Smith re-design their website. Successfully increased unique website visitors by 230% in 1 year. Helped increase leases filled out online by 53%.
- Archstone-Smith (REIT)
Online sales increase by 120% in the first 6 months; increased overall sales YOY by 22% in first year.
"I hired Andrea to teach a personalized social media class for my company. It was an informative, professional, and fun experience. She is very knowledgable in her field of expertise. I hired her another time just for myself for some additional teaching and again, was very impressed. She is on top of my list when I am in need of a social media consultant/teacher."
- Kathrin Troxler, CEO of Aspire Tours
Launched new websites. Provided strategy for web design, content, structure and architecture. Increased website traffic by 13%, increased new constituents through website by 621%
"Andrea was one of the easiest hires I've ever made simply because she knocked it out of the park and gave us exactly what we needed in a very timely manner. If you need help with branding, web design, marketing strategies, etc, she's the one. I'll continue using her firm as more projects come up!"
- Steven W. Harp, Founding and Managing Partner of Colorado Wealth Group
Created and helped hire a marketing department: experts in email marketing, social media, websites, PR, events, and design.
- Effective, an Ogiilvy agency
"I have been working with Andrea for several months in marketing coaching for my real estate business. She understands my path and the direction I want to go, then suggests and guides me, so that I am able to reach my objectives in the time frame I set for myself. I have now a much clearer understanding on what I have to do. Whenever questions come up I can either just bounce them off her or she assists me by assessing a situation and then make the best possible decision. What a great asset to have in my corner."
- Susanna Haynie, Owner and Real Estate Agent of CO-RE Group
Helped set up marketing automation, advertising and re-launched the website.
- TRELORA (flat-fee real estate agency)
"Andrea is an exceptionally skilled marketer. She has an innate ability to envision compelling brand-identities which is evident given her track record of success."
- Mark Pino, Real Estate Investor
Helped with their social media, public relations, and branding; increased social media followers by 29% in the first year
- Mercy Housing (Housing Developer)